Graphic design plays a vital role not only in showcasing your graphic design skills but also in brand-building. Although graphic design and branding are almost an inseparable venture, it is still necessary to know the basics of graphic design before venturing on any such new project. A graphic design agency is the best option for beginners, as they have years of experience dealing with all sorts of graphic design elements. However, this does not mean that you can do graphic design work without any help. You would need the expertise and help of graphic design elements such as graphic design tools, software programs, and designers.
Graphic design includes art, architecture, photography, typography, print publication, motion graphic design, and interactivity. These different design elements bring out their unique characteristics and when put together produce a graphic design that makes an impact on the minds of the viewers. Graphic design also involves the rules that govern how an object appears when viewed using the appropriate software. It also involves the balance, rhythm, and orientation of text and images. All of these principles and elements have their specific balance or accordance and it should be remembered at all times that an unbalanced design will never achieve the intended purpose.
Graphic designers must pay special attention to balance. If graphic design is not balanced, no matter how attractive or appealing it may be, the viewer will easily see this. Achieving an unbalanced graphic design is impossible and it is always better to try and maintain an even keel. Balance refers to both height and width in the graphic design and it should never be too low or too high. Most graphic designers tend to overdo the width. This creates an illusion of thickness which is not good because everyone knows that image depth and width are not equal.
Another way to obtain a good balance in graphic design is by keeping the elements uniform in size, shape, and colour. The elements must not look different and seem to belong together. Most people tend to vary in sizes, shapes, and colours so the composition of an image must maintain consistency. Also, most people prefer a smooth transition between elements in graphic design. The transition should always appear as if the different elements are simply sliding into one another without an obvious onset or fade in one from the other.
Another of the graphic design elements that are extremely important is texture. Texture represents all of those wonderful visual cues that help us realize the depth and weight of an image. When an image has great texture, viewers can almost touch it. Good graphic design artists keep in mind the principles of perspective to draw the appropriate texture.
One of the fundamental principles of graphic design is the concept of unity. By unifying all of the graphic design elements, you are effectively creating a one-all-purpose logo or graphic that will represent your business. This is done by using basic principles of design like clarity, focus, repetition, and balance to achieve unity in the graphic design.
All of the graphic design basics like line, shape, texture, and balance are interrelated and dependent on one another. For example, a simple tree shape makes up the basic shape of a tree. If you change the shape of the tree, then you would also change the texture and other associated graphic design elements. Creating a well-balanced and well-designed logo or graphic design involves maintaining a good balance among all of these elements.
One of the most important graphic design elements that can easily be confusing to many is colour. However, it is not as confusing as people may think. Colours are just the simplest form of graphic design. The colour wheel is used to divide colours into primary, secondary, and tertiary colours. There are a few other types of elements used in graphic design, but the basic elements remain the most important and effective ones.